Butter & Co.
A self-initiated bakery & treats brand concept exploring a complete identity across packaging and customer touchpoints.
CLIENT
Butter & Co.
INDUSTRY
Bakery & Treats
SERVICES
Brand Identity, Packaging, Labels, Social
YEAR
2026
Scope
A self-initiated identity study for Butter & Co., exploring how a complete bakery & treats brand could translate across packaging and customer touchpoints.
ENGAGEMENT
Self-initiated concept
DISCIPLINES
Identity + application
DELIVERY
Concept presentation
STATUS
Concept Work
Services delivered
Identity
- Logo direction
- Typography
- Colour system
Applications
- Packaging
- Labels
- Social
Deliverables
- 01Brand Identity
- 02Packaging
- 03Labels
- 04Social
The Challenge
Create a distinctive, category-aware identity for a fictional bakery & treats brand with enough range to feel complete and commercially relevant.
Butter & Co. brand system
The Approach
The concept pairs a focused visual idea with coordinated packaging, typography and brand applications to demonstrate a cohesive end-to-end system.
The Result
A polished concept board showing how one visual direction can build recognition across a family of branded touchpoints.
Self-initiated concept
PROJECT TYPE
Bakery & Treats
FOCUS
Brand Identity + Packaging + Labels + Social
APPLICATIONS
Concept Work
STATUS
Let's make somethingworth remembering.